Japan Display was officially established on the same day, just right is Samsung displays (Samsung Display) was officially opened the day of operation. Samsung Display is Samsung electronics has divided the Display business shall be separately established after the subsidiary. Samsung's display independent department, and the joint venture was established and the Japanese company, quickly make the market two display manufacturers, plus LG Electronics, will become the world's largest three LCD manufacturers.
Since the market a slowdown in demand and average selling prices (ASP) down, LCD market has been difficult to realize the profit, display manufacturers begin to integrate production line equipment, seeking to cut costs overhead. Just a few weeks ago, another display ─ ─ Sharp company manufacturers (Sharp Electronics) to make the global EMS supplier Foxconn company (Foxconn Electronics) funding. (please reference: foxconn into sharp's largest single shareholder, alliance for technical or orders?)
However, LCD market have been worse, according to the market research institutions IHS iSuppli said, the United States LCD TV (LCD TV) market shipments expected in 2012 for the first time to recession:
"According to the American television market IHS iSuppli tracking report, in 2010 the United States a flat-screen television market rate for 38.6 million sets in 2011, the rate for 39.1 million sets, only slightly, to 1% growth (CAGR) through will be, to 2012, will be shipped 37.1 million units, falling to grow long recession 5% rate."
"The United States a flat-screen television market have never experienced growth rate of Chinese New Year recession, even in a recession of 2008 and 2009. But this is a market decline of the phenomenon is from the beginning of this year appears, show that for this quite mature American television market demand, it has reached the top. American TV market has been updated by consumers buy the television on function is important one in which is driven by the new, and elsewhere in the world with a most have not yet development and full of potential of the TV market is not the same as ─ ─ these new market the buyers are usually the first to buy plane TV set."
Although the whole and will continue to prop up the LCD market, but it may be for consumers to bring the loss. Exists on the market less suppliers are mean price competition is small, so the price possible relative improve LCD. Samsung has made clear its position, the future will focus on the next generation of display technology, such as organic light emitting diode (OLED). OLED is more technical advantage LCD, such as light weight, low power consumption and the plastic flexible substrate manufacturing. Although OLED is still extremely expensive, but IHS iSuppli report:
"Because of manufacturing yield and suppliers to less material cost problems such as rising is expected over the next few years, the price of TV of AMOLED, will still be far higher than LCD TV. In 2012, 55 inch AMOLED TV will sell for about $8000, equivalent to size LCD TV with an average price of $3700. Although the two times AMOLED TV for users to bring more quality than LCD TV visual experience, but unless the price can be reduced to about AMOLED than LCD TV about 20% higher, otherwise the range of consumers are not likely to buy in large quantities."
At the same time, appeared on the market on display most of the discussion, that Apple (Apple) of the Retina display. The technology patent by apple company owned, but samsung, LG and XiaPuJun authorized can make Retina. LG and sharp to achieve the Retina allegedly production demand, the apple iPad in the latest generation release the day is all products out of stock.
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